Lead management top, customer management flop?
How can your B2B sales team take fact-based decisions faster using your CRM and ERP data?
B2b companies are investing in modern lead management. The focus is on the online channel.
Modern lead management with a well-thought-out lead strategy, consistent lead evaluation and prioritisation and powerful tools ensures that marketing resources are used efficiently and effectively in marketing.
What happens once leads have become customers?
Read more
Qymatix supports international research project in sales and artificial intelligence
Karlsruhe, 18.11.2021. Qymatix supports an exciting international research project: Three researchers from three different universities have joined forces for a joint research project: "Success in sales through the use of artificial intelligence (AI)".
B2B Predictive Analytics - Successful Data Management
How to make data work for your B2B sales team while avoiding common pitfalls in data management
We can associate power with strength, force and influence, but also with destruction and violence - the typical two sides of a coin.
Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.
What type of B2B sales will still exist in 50 years?
Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales?
To discuss the future of sales, let's first present how companies made Business-to-Business sales 50 years ago and how it works today. Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.
Data Mining in ERP for Sales - All About It!
ERP Data Mining: what we learnt from analysing 100 million of B2B sales transactions.
Data mining is the application of a varied assortment of statistical techniques to ERP datasets. Companies nowadays use data mining to predict outcomes, identify sales trends, prevent customer churn, and dynamically adjust pricing strategies.
Mining enterprise resource planning (ERP) sales data is critical in Business-To-Business, where small improvements in sales efficiency can have a significant impact on results. Mining ERP sales data helps customers to unlock a significant amount of value, discover quick-wins, and to prioritise their sales activities. Automatizing this process is possible today with the help of artificial intelligence (AI).
E-commerce trends: why German wholesalers are the next victim of e-commerce
B2B E-commerce in Germany keeps growing – good or bad news?
The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has proven to be exceptionally flexible. It is under a growing threat, nevertheless.
Several trends underpin its transformation. New forms of industrial distribution are emerging, and big manufacturers offering e-commerce are choking the middle-guy. Wholesalers are creating tangible value for their customers while providing new services, not only logistic ones.
Where is artificial intelligence science? Seven exotic artificial intelligence applications.
What can artificial intelligence do today? What projects are being worked on and researched? We will give you a brief insight about seven exotic AI applications from around the world.
As a provider of AI-supported software for B2B sales, our AI application is towards a small niche area. We are concerned in the technology and research related to artificial intelligence. What is already available in the market today?
For example, I'm always fascinated when I come across an exotic AI application. By "exotic", I mean AI applications that are particularly impressive, are being used in exciting areas, and are not as well-known as autonomous driving.
Customer Retention vs Customer Acqusition in B2B - What is More Expensive?
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive?
In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature:
1. Acquiring a new customer is ten times as expensive as retaining an existing one.
2. In most cases (in B2B sales), the initial order from a new customer does not cover costs.
Interestingly, there are many citations for both theses in the literature on sales and marketing, but hardly any scientific studies.
Artificial intelligence: truth or myth?
Statements about AI are very diverse. They reach from "new superpower" to "much noise about nothing". In this article, you will learn truths and myths according to AI.
How much do you know about artificial intelligence (AI)? Can you tell what is a truth or myth concerning AI and machine learning? Test your knowledge here.
As developers and distributors of AI-based predictive analytics software for B2B sales, we spend the whole day dealing with topics related to machine learning, artificial intelligence and its acceptance in the B2B sector.
Read more
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects.