Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of big data mining models available.
Predictive Analytics Blog - The Best of 2021
It's that time again. The year is coming to an end and we know you're all eagerly awaiting our "Best of 2021" blog articles.
Every year we come up with a theme under which we decorate the five most successful blog articles.
We know you've all been working hard this year, the pandemic isn't over yet, and the Christmas break is well deserved.
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Predictive Analytics: Questions and Answers
This article answers the most asked questions about predictive analytics (PA), according to Google. Predictive analytics is a technology that allows you to look into the future.
Especially in the last two to three years, we have noticed a significant increase in interest in predictive analytics technologies, their possibilities, and their functionalities.
In 2015, we tried to find out what was frequently searched in the area ofpredictive analytics. Other than the question “What is predictive analytics?” no beneficial results came up.
Pricing in B2B: will AI replace salespeople?
When will AI replace Sales Jobs in Pricing, and what can you do about it.
Will AI replace sales jobs? Short answer: no. Long answer: it depends.
Artificial intelligence replaces skills and tasks, not people. While AI for sales might be overhyped now, it still follows known rules of innovation. If some technology takes decades to change the way we work, it cannot be considered disruptive. Advances in AI are slowly eroding the bulk of manual pricing processes.
Qymatix supports international research project in sales and artificial intelligence
Karlsruhe, 18.11.2021. Qymatix supports an exciting international research project: Three researchers from three different universities have joined forces for a joint research project: "Success in sales through the use of artificial intelligence (AI)".
B2B Predictive Analytics - Successful Data Management
How to make data work for your B2B sales team while avoiding common pitfalls in data management
We can associate power with strength, force and influence, but also with destruction and violence - the typical two sides of a coin.
Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.
What type of B2B sales will still exist in 50 years?
Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales?
To discuss the future of sales, let's first present how companies made Business-to-Business sales 50 years ago and how it works today. Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.
Customer Retention vs Customer Acqusition in B2B - What is More Expensive?
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive?
In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature:
1. Acquiring a new customer is ten times as expensive as retaining an existing one.
2. In most cases (in B2B sales), the initial order from a new customer does not cover costs.
Interestingly, there are many citations for both theses in the literature on sales and marketing, but hardly any scientific studies.
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects.
Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the losers in Business-to-Business (B2B). There are, however, very high chances that your AI project will not deliver the promised ROI or will ultimately fail.
6 Facts from Studies on Artificial Intelligence in B2B Sales
In this post, you'll learn about six interesting findings from various studies on artificial intelligence in B2B sales.
According to a recent survey by Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization's digital transformation, even after the crisis. Are you too?
If you've landed in this post, you may be considering how you can use artificial intelligence for your sales. You probably have a few basic questions first because just because you're open to technology doesn't mean you should rush into it, right?