Why CRM Projects Fail
Why CRM Projects in B2B Fail and How to Make Them More Successful.
Many studies over the years have shown a very high failure rate for Customer Relationships Management (CRM) systems. Already in 2001 Gartner estimated this rate to be at about 50%.
Why it is an awful idea to use Excel for sales reporting and what you can do about it
Sales reporting is the foundation of successful sales and operations planning, controlling and analysis. It covers the process of selecting, analysing and sharing the most relevant KPIs across a sales team and a B2B organisation.
Successful companies know that sales reporting and controlling are only a means to an end. They serve to analyse, prioritise, communicate and ultimately bring teams together.
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Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business.
Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term. These market leaders actively engage in customer retention prediction. In the end, reliability lives from common purpose, and not from passive “wait and see”.
Furthermore, for companies that are focused on achieving stable and foreseeable sales growth, B2B loyalty programs are unavoidable. Nobody can reliably grow a customer base in the absence of customer retention predictions.
Cloud based Sales Software: 4 important aspects of IT security
This article is the second part about cloud based software. In the first part, the advantages and disadvantages were highlighted. Now we will talk about security.
Anyone who obtains sales software from the cloud cannot avoid security-related aspects. In this article, we highlight four security solutions that companies should consider when using the cloud.
To stay competitive, many companies are turning to data-driven business models. That means that the amount of data is growing exponentially. By 2025 alone, Microsoft predicts that the amount of data produced will be 175 zettabytes. A zettabyte is a billion terabytes.
Badass Sales Analytics for B2B-Companies
Get to know 5 Badass Sales Analytics Hacks for large and medium-sized B2B companies.
Do you know the following situation? You work for a B2B manufacturer or wholesaler, and you have some bright minds in your IT department. Data projects are a dime a dozen: in individual departments, across departments (maybe a new CRM?) and some IT people even try to create "THE ONE data analysis".
Nevertheless, nothing works. The efforts do not pay off measurably, and the analyses wither away in archives.
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B2B Sales Trends - What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation?
B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new "sales trend" or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?
According to Gartner, purchasing behaviour in the B2B sector is adapting to today's fast and innovative economy. During this "big data" age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.
Qymatix on the Industry 4.0 Map
Qymatix is helping business get ahead with predictive sales and artificial intelligence.
Karlsruhe, 07.01.2021. You can now find the Qymatix Solutions GmbH on the Industrie 4.0 map. The map is provided by Plattform Industrie 4.0 to make it easier for manufacturers and companies from the production sector to find suitable and established providers for Industrie 4.0 projects.
The overarching goal of Plattform Industrie 4.0 is to secure and expand Germany's leading international position in the manufacturing industry.
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Why AI-based sales software is cloud-based
Trend in B2B sales shows clearly towards expanding services from the cloud.
The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the cloud. B2B sales can also benefit from cloud-based AI software.
The development of cloud computing began around 60 years ago. To understand what was going on at that time on a technical level, you first need to detach yourself mentally from what we know today by a cloud - or cloud computing.
Social Selling: Why B2B sales must rethink
What is necessary to actively and adequately pursue social selling in social media?
Salespeople will become more consultants, networkers, and influencers, due to increasing digitalisation in B2B - a fact of life.
The times of pure "order-takers" are over. However, do salespeople understand what is necessary to actively and sufficiently pursue B2B social selling?
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Strength in price setting is your profit driver number one
Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).
However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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