AI in B2B Sales Studies

6 Facts from Studies on Artificial Intelligence in B2B Sales

 
In this post, you'll learn about six interesting findings from various studies on artificial intelligence in B2B sales.

According to a recent survey by Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization's digital transformation, even after the crisis. Are you too?

If you've landed in this post, you may be considering how you can use artificial intelligence for your sales. You probably have a few basic questions first because just because you're open to technology doesn't mean you should rush into it, right?

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Autonome KI

Autonomous AI - when does the computer bear responsibility for errors?

 
Artificial intelligence is taking over more and more tasks in companies. But what if they make a mistake? Who can be held responsible for it?

We explain how autonomy and responsibility are related and what this means for you and your company when implementing AI.

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Black Box Trap Machine Learning

How to avoid the Causality Trap of Black-Box Machine Learning

 
Sales Acceleration with Predictive Analytics Software: How to avoid The Causality Trap of Black-Box Machine Learning.

Successful B2B managers use AI-based predictive analytics software to accelerate sales. However, they often want to find for themselves what the characteristics of their main profitable customers and leads are.

You know this situation well. You want to predict success. You would like to create a set of rules that your sales team can follow to avoid customers from churning or to find hidden sales opportunities. Why cannot your AI sales software do that?
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Preismanagement, fünf vor zwölf

How the corona crisis will change pricing management in B2B forever.

 
B2B pricing strategies are experiencing a radical transformation in manufacturing and wholesales.

One of the surprising by-effects of the 2020-2021 pandemic is that employing dynamic pricing software has become unavoidable for manufacturing and industrial distribution companies.

A pricing analytics software supports B2B sales teams by providing accurate pricing prediction. Best-in-Class software usually delivers exceptional performance, reflecting the current market situation and historical developments.
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AI Champions BW

Qymatix is the winner of the "AI-Champions BW 2021 Award"

 
Qymatix receives the "AI-Champions BW 2021" award from Minister Dr. Hoffmeister-Kraut in Stuttgart.

Stuttgart, 26.07.2021
The "AI-Champions BW 2021" award ceremony took place for the second time in a hybrid event in Stuttgart. State Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut announced the nine winners in three categories on site: Research Institutions, Companies with more than 500 Employees and Companies with less than 500 Employees.

Dr. Hoffmeister-Kraut was particularly keen to attend the event in person, as she sees artificial intelligence as a key technology for the state of Baden-Württemberg.
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Verhalten im Umgang mit Algorithmen

Our paradoxical behaviour in dealing with algorithms

 
Human behaviour towards algorithms in everyday life, based on the book "Hello World - What algorithms can do and how they change our lives" by Hannah Fry.

A few words in advance about the book. Hannah Fry believes "Algorithms are everywhere, and it's time to understand them." A statement I agree with 100 per cent. And that's what her work is about.

The author manages to shed light on the world of algorithms in a very entertaining way and in easy words.
Each chapter starts with an exciting example from the real or fictional world to illustrate algorithms' aspects or problems.

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customer-churn

How to define customer churn in B2B?

 
B2B Churn Rate: Definition and Calculation.

Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful.

However, over time, some customers will stop buying or will defect to the competition. Sales managers define this situation as “churn” or “customer attrition”. Managing and reducing customer churn is one of the most important, yet sometimes overlooked job of the sales leader.
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data driven decision versus intuition

Data-driven Management - has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

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bi-sales-make-buy

Business Intelligence in Tools in B2B Sales: Make or Buy?

B2B sales intelligence - should you make or buy your tool?

With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company.

This situation is especially evident in Business-to-Business, where the cost of sales makes takes the top red of each income statement.
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How to improve margins in b2b

How to Drastically Improve Margins in Industrial Distribution with a Predictive Sales Software

 
Predictive Sales Analytics helps increase customer lifetime value in B2B distribution.

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Manufacturers looking for more efficiency and customers demanding omnichannel experiences at the lowest price push companies to their limits.

The addition of these disruptive forces, partially enabled by new technologies, means substantial margin pressures.

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