The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales?
The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or Samsung pour billions in the development of new AI technologies.
The management consultancy KPMG estimates that global AI investments will increase from twelve billion US dollars (2018) to 232 billion by 2025.
Level Up! How AI Upgrades B2B Sales Processes.
Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your daily work in sales? In this article, I show you how to upgrade your sales processes from effective to efficient to avoid "game over" in the next few fiscal years
Sales people often reach their goal - the sale of one or more products - even without technical support. However, high costs are usually incurred along the way. For example, through superfluous contact attempts, customers who leave the company, or unrealized price potential.
This fact provides a terrific example of the distinction between effectiveness and efficiency.
Sales Management with AI: Why Hyperautomation is becoming Inevitable in Sales.
By 2025, 75% of B2B organizations will use AI-powered sales solutions for hyperautomation, according to Gartner. Are you on board too?
There is keen interest in artificial intelligence (AI) and machine learning specifically for sales management in the B2B market. Gartner's "2021 CSO Priorities Pulse Survey" shows that investment in AI analytics and technologies is rising.
. It is well known that increasing competitive pressures, lower margins, and volumes of data not being appropriately used are critical drivers for sales management with AI. But other factors are making hyper-automation in sales inevitable.
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5 Ways AI and Machine Learning are Revolutionizing Sales
Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing
Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year to expand at least one of their sales processes.
What is machine learning anyway?
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Where AI already Supports Sales Today
Learn seven practical use cases where artificial intelligence is already supporting sales today.
More and more companies are using AI to streamline processes in sales and hand over unpleasant tasks to algorithms. AI is therefore assistance for sales without making employees obsolete.
The use of artificial intelligence (AI) is radically changing the way sales works. This primarily refers to sales processes under the influence of AI tools that make the work of sales employees easier, optimize operations and take away tasks that are perhaps not so readily done.
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Five Mistakes in the Implementation of New Technologies (AI) in Sales
Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes you should avoid.
Joachim Meyn has many years of experience in B2B sales and has managed many projects in the area of CRM implementation. The following five mistakes when implementing new technologies are based on his experience.
This article is closely linked to my article on the acceptance of new technologies in sales.
This article applies not only to introducing new technologies in sales but also to introducing significant innovations or restructurings in all departments. In many companies, such processes run pretty smoothly, while in others, problems are on all fronts, and resistance is forming everywhere.
Is Dynamic Pricing Optimization in B2B Wholesale Financeable?
Wholesale market leaders are investing a lot of resources and expertise in advanced AI technologies for pricing optimization to set their prices dynamically. How can medium-sized wholesale companies also benefit from dynamic pricing?
Optimizing pricing in B2B wholesale is a big topic. No wonder pricing has the greatest leverage on margins. In our private lives, we have all had experiences with dynamic pricing. For example, at peak times, Amazon changes some product prices up to 70 times a week.
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Interesting facts and statistics about B2B wholesale and manufacturing in Europe
Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany
Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all goods and services.
Most of the general public probably ignores the role of distribution on the European landscape, although it plays an essential role as the interface between importers, manufacturers, retailers and service providers.
Humanoid Robots - A Blessing or a Curse?
Sophia, the first humanoid robot to get citizenship of a country - now, who’s next?
There has recently been a lot of discussions about humanoid robots and if they are a blessing or a curse in our society. Humanoid robots help humans to complete complex tasks which may otherwise be very difficult for us to do.
However, there are also speculations about these robots and if they become too far advanced that they would replace humans in the workplace, for example. Lots of scenarios in the field of science fiction showcase the possible reality that robots would lead us to the ultimate end.
Continuity versus Change - The "Rope Effect" in B2B Sales
Many talk about a change or even a transformation of business-to-business sales, but some things will remain the same in the future.
In this article, I would like to look at both sides and find an answer to the question: What remains better as it is and what was not better in the past?
I, too, got my information for this post from articles with names like "The Turbo Transformation" or "The Next Level: B2B Sales 4.0" because, of course, it is more exciting to write about what is radically changing than about what is staying the way it was decades ago. But especially in times of such substantial change, we should also think about what will probably remain as it is right now in ten or even 50 years.
The food for thought on this topic came from the successful German podcast "Gemischtes Hack". In one of the more recent episodes, the two hosts, Felix Lobrecht and Tommi Schmitt, talk about what they call the "rope effect." This paraphrase refers to objects, methods or practices, such as the rope, which has been used for thousands of years and is unlikely to find a dangerous substitute for decades to come.
In the following chapters, we will look at which sales areas are undergoing radical change and what these enduring ropes of sales will be.