Recommender Systems Nowadays

The Importance of Recommendation Systems Nowadays

How do recommendation systems work and why are they important for B2B companies?

In recent years, the rapid use of the internet has made it clear that it is the most popular for communication and product purchases. As a result, the amount of available digital information has been increased.

This situation has created the challenge of information overload which hinders timely access to items of interest on the Internet. Although the so-called information retrieval systems, such as Google, are a partial solution, these systems are unable to map available content to user’s interests and preferences.
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