Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

Predictive Sales Analytics is a Game-Changer in B2B.

Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. Two trends that are drastically affecting sales productivity are sales analytics in general and predictive sales analytics in particular.

Sales analytics is since long an efficient method to measure what is working and what is not working in sales. This is then used to compare performances in order to increase revenues.

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How Predictive Sales is Transforming the KPIs You Must Be Measuring

A straightforward question: is your sales team using the same sales performance KPI they did five years ago? If your answer is yes, you better watch out, you might not be using the right KPIs.


Of course, sales per quarter and sales quota attainment are still sensible KPIs to measure. However, total revenues or sales vs quota are lagging indicators. They are “slow KPIs” in the nowadays dynamics B2B sales world. They come way too late.

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How B2B Data Analytics is Changing Sales

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It.

B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past decade.

“Nothing is so painful to the human mind as a great and sudden change”, wrote Mary Wollstonecraft Shelley in Frankenstein. Sales management in B2B is experiencing an abrupt and rapid transformation.

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Was Sie in den ersten 100 Tagen als neuer Vertriebsleiter beachten müssen

How to Master Your New Sales Management Job in the First 90 Days


90-day plan for a new B2B Sales Manager.

The first 90 days as a sales manager represents a critical period. It is your chance to make a good lasting impression and to change the status-quo in B2B sales teams.

Your team will be concerned, and you will be under stress. In this article, we want to share with you some ideas to successfully overcome this defining first quarter. We also want to show you how our predictive sales tools can help you.

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How a Poor Lead Scoring Methodology is Hurting your Business.

Classic Pipeline Management & Lead Scoring vs Predictive Analytics

Sales in Business-to-Business is dramatically changing. Personal contacts and relationships are no longer a guarantee for more business. Pure push strategies are losing its shine. Marketing is critical than ever.

The balance of power between buyers and sales representatives has gone all the way back. Buyers are now masters of product search and vendor selection. Competition? Ubiquitous.

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