How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help.
Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B industry, things look somewhat different. First projects are starting, the theory has already been heard and understood - but there is still a lot of uncertainty regarding the concrete implementation.
That is no wonder. There are some fundamental differences between the B2C and B2B sector. For example, business customers often have higher expectations of the business relationship. It is more important for salespeople to build a personal relationship with their customers and to know their customers.
Predictive Analytics in Sales: 5 Ways it Can Power Yours to Success today
Five practical examples of Predictive Analytics that will make your sales team successful.
Getting an edge in today’s competitive market place is vital. For B2B companies, possessing the tools to explore customer behaviour and prioritise leads not only aids productivity but helps boost that all-important bottom line.
Predictive sales analytics has come a long way in the last decade. It is now far more accessible to businesses in traditional industries. For many, it’s a powerful tool in helping to support sales and operations planning.
How to use Big Data to stop customer churn in B2B | Predicting Customer Churn
Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities.
It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not return.
Besides attracting new customers, succesful B2B firms also direct their efforts into retaining existing ones.
How to use software for customer churn to improve customer retention - Qymatix Example
Reduction of customer attrition by implementing a churn prediction software in your sales reporting
Understanding and avoiding customer churn ( or attrition) in Business-to-Business(B2B) organisations can make the difference between a successful financial year or a miserable one.
Every experienced sales leader knows that some customers will eventually churn. Studies in the field of customer retention talk of a 5 to 25 % customer churn per year, depending on the industry. Customer attrition is revenue lost.