Qymatix is the winner of the "AI-Champions BW 2021 Award"
Qymatix receives the "AI-Champions BW 2021" award from Minister Dr. Hoffmeister-Kraut in Stuttgart.
Stuttgart, 26.07.2021
The "AI-Champions BW 2021" award ceremony took place for the second time in a hybrid event in Stuttgart. State Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut announced the nine winners in three categories on site: Research Institutions, Companies with more than 500 Employees and Companies with less than 500 Employees.
Dr. Hoffmeister-Kraut was particularly keen to attend the event in person, as she sees artificial intelligence as a key technology for the state of Baden-Württemberg.
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Our paradoxical behaviour in dealing with algorithms
Human behaviour towards algorithms in everyday life, based on the book "Hello World - What algorithms can do and how they change our lives" by Hannah Fry.
A few words in advance about the book. Hannah Fry believes "Algorithms are everywhere, and it's time to understand them." A statement I agree with 100 per cent. And that's what her work is about.
The author manages to shed light on the world of algorithms in a very entertaining way and in easy words.
Each chapter starts with an exciting example from the real or fictional world to illustrate algorithms' aspects or problems.
Launch of Qymatix Online Academy Pilot
The Qymatix Online Academy goes online in pilot! All you need to know about artificial intelligence in B2B sales.
Karlsruhe, 11.03.2021. We are pleased to announce that we are now publicly releasing access to our Online Academy. The Qymatix Online Academy thus starts its pilot phase.
As a provider of AI-based predictive sales software, our experts deal with the collaboration of artificial intelligence (AI) and B2B sales on a daily basis.
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Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business.
Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term. These market leaders actively engage in customer retention prediction. In the end, reliability lives from common purpose, and not from passive “wait and see”.
Furthermore, for companies that are focused on achieving stable and foreseeable sales growth, B2B loyalty programs are unavoidable. Nobody can reliably grow a customer base in the absence of customer retention predictions.
Predictive Customer Analytics: From customer analysis to customer value
Customer analytics with predictive analytics can provide valuable information for sales activities.
Do you really know your customers - and not only the large-scale customers? Successful Customer Analytics should provide you with all the critical information about your customers. What are their preferences? How do they shop?
Using customer data, predictive analytics can determine individual opportunities for offers and subsequently determine the value of a customer.
B2B-Trends 2020/21: The Top 6 in Sales
Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends.
Experts guess every year what the next hot B2B trends will be. Artificial intelligence is on the main scenario now, for B2B sales and its future development potential.
We have looked at several studies and sources and have summarized the top six you should know now.
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help.
Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B industry, things look somewhat different. First projects are starting, the theory has already been heard and understood - but there is still a lot of uncertainty regarding the concrete implementation.
That is no wonder. There are some fundamental differences between the B2C and B2B sector. For example, business customers often have higher expectations of the business relationship. It is more important for salespeople to build a personal relationship with their customers and to know their customers.
The Case for AI in B2B Sales
Why artificial intelligence in B2B sales is unavoidable and what you can do about it.
Adapt or die – a fact of life for B2B sales nowadays. Key Account Managers know this too well, for they have very different tasks and jobs, as compared with just ten years ago.
E-commerce is by no means just a new sales channel. Order-takers roles will disappear in the next decade. This shift in skills will strongly influence how salespeople are selected and how they perform. Also, artificial intelligence impacts the role of B2B sales.
Artificial Intelligence in Sales: B2B Algorithmic Management
Modern data-driven management in B2B sales is where Big Data meets Artificial Intelligence. Using AI for sales efficiency.
Although algorithmic management boasts a fancy, new name, managing a workforce using data is not necessarily a new postulate. Just remember that “The Principles of Scientific Management” were published by Frederick Taylor in 1911 and soon became a culprit of the data-driven management.
Algorithmic management is Taylorism in times of big data and artificial intelligence. It uses machine learning to manage and control workforces. Millions of people employ algorithmic management when ordering food, buying online or taking a cab. Millions of workers respond to algorithms. For some, the future of management, for others a depressing picture.
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B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive.
The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.
For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as