AI Washing: AI or not AI, That is the Question
What is AI Washing? How bad is it? How can you prove it, and what can companies do about it?
"AI Washing" is a company's marketing effort to advertise that their products or services contain artificial intelligence, even though this is only weakly the case, if at all.
"As AI accelerates up the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years," says Jim Hare, research vice president at Gartner. "AI offers exciting opportunities, but unfortunately most vendors are focused on the goal of simply developing and marketing an AI-based product, rather than first identifying the need, potential uses and business value to customers."
Gartner analysts see "AI Washing" as one of the main problems hindering the actual development and adoption of AI in enterprises. How can sales executives trust a vendor?
