Define and reduce customer attrition in the subscription industry
What is customer attrition in the subscription industry?
What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent study found.
This cancellation rate fluctuates between countries and industries. Customer attrition can represent a 24 % average in office supplies, 16 % in the insurance industry and 13 % in banking.
