Change of Perspective: Biases in B2B Sales

Why You are Not as Successful as You Think - Cognitive Biases in Everyday B2B Sales.

 

Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales?

I'm pretty sure you won't like to hear some of the things in this article. However, my advice to you is: open your eyes and get through it! It will be worth it for you...

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by Selina Mendel