Why using artificial intelligence in B2B sales is inexorable.
Would there be a B2B digital transformation without predictive analytics software?
What comes to mind when you think of Thomas Alva Edison? My first thought is still: The first inventor of the light bulb. And this, although a well-known fact, is not entirely true. He optimized it and thus made it suitable for mass use - but he didn't invent it.
Similarly, we credit Samuel Morse with having invented the electric telegraph. Morse did indeed independently develop and patented a recording electric telegraph in 1837. However, he was not alone. There were, in fact, five claimants, including the German physician, anatomist, and inventor Samuel Thomas von Sömmering.
