Why it is an awful idea to use Excel for sales reporting and what you can do about it
Sales reporting is the foundation of successful sales and operations planning, controlling and analysis. It covers the process of selecting, analysing and sharing the most relevant KPIs across a sales team and a B2B organisation.
Successful companies know that sales reporting and controlling are only a means to an end. They serve to analyse, prioritise, communicate and ultimately bring teams together.
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