Social Selling: Why B2B sales must rethink
What is necessary to actively and adequately pursue social selling in social media?
Salespeople will become more consultants, networkers, and influencers, due to increasing digitalisation in B2B - a fact of life.
The times of pure "order-takers" are over. However, do salespeople understand what is necessary to actively and sufficiently pursue B2B social selling?
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