What is the fuzz about Predictive Analytics? One example of B2B Sales will make you start today.
This predictive analytics example will surely make you uneasy about your sales costs today.
B2B sales went through several transformations in the past decade. Mobile is ubiquitous, CRM Systems are universal and “customer journey” achieved mainstream status. However, Predictive analytics is cutting a “before and after” in B2B sales.
The ability to make predictions radically changes sales in business-to-business (B2B). It brings enormous advantages to pricing, reduces churn and improves sales planning.
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