Support of AI-based software solutions in the B2B sales process
An excerpt from Tamara Mayer’s bachelor thesis with a status quo analysis and recommendations for action.
Tamara Mayer is a graduate of the Landshut University of Applied Sciences and has dealt with the topic of artificial intelligence in B2B sales in her bachelor’s thesis. In the context of this thesis, she conducted several expert interviews - among others with the managing director of Qymatix Solutions GmbH Lucas Pedretti.
In the following excerpt of her work, Tamara Mayer gives concrete recommendations to companies who want to optimize their sales processes with AI.
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