How to end the war between sales and controlling
Why Controlling and Sales cannot be friends?
Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - writes Margaret Heffernan, an internationally renowned author, businesswoman, interviewer, and TED speaker.
Conflict will arise in any company, regardless of whether sales controlling and key account management belong or not to the same structure or share the same culture. Conflict is natural - even required. At the same time, predictive analytics is gaining in importance to avoid disputes in and with sales.
