How a Poor Lead Scoring Methodology is Hurting your Business.
Classic Pipeline Management & Lead Scoring vs Predictive Analytics
Sales in Business-to-Business is dramatically changing. Personal contacts and relationships are no longer a guarantee for more business. Pure push strategies are losing its shine. Marketing is critical than ever.
The balance of power between buyers and sales representatives has gone all the way back. Buyers are now masters of product search and vendor selection. Competition? Ubiquitous.
